What is it and what is it for?
Similar to Sitelinks, Google Ad assets are certain additions to your ads and are used to add more information to your ad. They also give customers more reasons to choose you. They can therefore increase your ad click-through rate by several percent.
Types of assets available:
You can create asset in Dotidot either at the campaign level or at the ad group level.
At the campaign level
You set the assets at the level of the whole campaign, it is not possible to branch, but only to apply time restrictions (for example when the whole campaign is on a promotion).
At the ad group level
Here you have the option to use conditions and specify what asset will be set for each product. You can target more specifically and set up branching (for example, promotions only for certain products in a campaign)
At the moment you can find:
This allows you to add additional text to your ads, such as "free shipping". With the help of descriptions, it is also possible to convince customers to convert offline. More information.
Allows you to add a phone number or call button to your ads. This can motivate customers to contact you. More information.
Structured snippet asset
Allows you to highlight the most important information or distinctive features of your products and services. Structured snippets appear below the text ad in the form of a header and a list of values - select a predefined header (for example, category, destination,...), and list the items. More information.
This allows you to add promotional information to your ad, which can increase the effectiveness of text ads in search. This is because users looking for the best deals in your product range will be alerted to sales and promotions. More information.
Image assets are ad assets that allow you to upload rich, relevant images to complement your existing text ads. With compelling visuals of products or services that enhance the message of your text ad, image assets can help drive performance for your ads. More information.
How do they work?
To maximize the performance of text ads, Google Ads selects assets to show in response to each individual Google search. For this reason, it's smart to use all assets relevant to your business goals.
By adding more content to your ad, assets ensure your ad has more visibility on the search results page. This means you tend to get more value from your ad. Assets often increase overall click-through rates and can provide additional interactive ways for people to reach you, such as through maps or calling.
Where you can find them?
- Go to the campaign where you want to add the asset and select Google Ad assets from the left menu
- Select the asset you want to create and click "+ Add asset..."
- You can conveniently turn the asset off and on with a single button.
Each asset has a slightly different interface and therefore needs slightly different input information.
Here we'll show you how to set up the Campaign Call asset, where you only fill in the name, country code, and phone number. You can also set a time restriction if you only want to run this asset during a certain period. Then, on the right, you'll see the classic preview.
Once you create an asset, you will see all your created assets in the overview and you can edit them, turn them off and on, set time restrictions and of course delete them.
I hope this article helps you, if you have any questions please feel free to contact our support - firstname.lastname@example.org. If you want to read even more about assets, here is a definition directly from Google.