What is that?
Recently, Google launched a new campaign type - Performance MAX.
These campaigns are basically a mix of all campaign types (search, shopping, display, youtube, gmail, discovery) and allow users to advertise specifically on YouTube, Display, Search, Discovery, Gmail and Google maps. On September 30, 2022, Smart Shopping campaigns were converted to Performance MAX and with this move, Google has permanently discontinued support for Smart Shopping campaigns.
Users using this campaign type can therefore advertise on all Google Ads services, resulting in more customers and conversions. It aims to improve campaign performance and works on the principle that Google itself chooses what and where to advertise, based on the input data.
If you're interested in a more detailed description of what Performance MAX actually is, we recommend reading the article on our Blog.
Where is it located?
Select Campaigns from the left menu and then click +. You will see the current campaigns options and in this case we are selecting the Performance MAX campaign.
How to use it?
First, choose the data source you want to use:
Then, select the country you want to advertise in:
Then some basic setup - name in Dotidot and name in System. You can choose different names for the name in the advertising system and in Dotidot. But I would recommend choosing the same one for clarity.
Next, you can select the Google Merchant center account you want to use. If you don't have one connected, you can connect one right away:
You can then create a GMC label to help you categorize and identify the set of products in your GMC account. You can also create a GMC label to help you categorize and identify the set of products in your GMC account and also specify GMC target countries and the language used to name your products:
Of course, you can also filter the products you want to use in your Pmax campaign:
It's the turn of mapping. Here you can see the mandatory fields that need to be filled in. The app will try to fill them in for you using values from the feed, but of course, you can edit and add them at your discretion. If everything is correct, you will see the box above light up green. If there is anything else that needs to be added, it will light up orange:
Then below that you have optional attributes that you can fill in. We leave this purely up to you as it is not required by the system:
We're getting to the asset groups. This is where you upload all the materials that Google can use to create the final ad. It is therefore necessary to upload all possible ad types (texts, images of different formats, etc...).
Use "+ add new asset group" to create a new asset group:
- Name it.
- Set the Final URL - the url to which the ad will be targeted (unless Google evaluates that another URL from the underlying data has a higher probability of conversion)
- Set up Path1 and Path2 which will be used in some formats.
- Insert your marketing images. The limit is a maximum of 20 images, these are inserted in three different aspect ratios.
Logos are then inserted. The limit is a maximum of 5 logos in two aspect ratios.
For YouTube ads, you subsequently upload videos. You can insert up to 5 links to Youtube Videos.
The following are the headings. The limits are:
- Short Headings (maximum 5)
- Long Headings (maximum 5)
- Long descriptions (maximum 4)
You can also set the Company name and Call to action text.
You can now also set up Audience Signals. Just connect your campaign to your Google Ads account.
If you are working with your GMC account, we also have conditions available.
There's also a time restriction if you want a Black Friday trigger, for example.
And of course, you'll also see a preview of your ads on the right-hand side.
As the last setting, we have a setting with the advertising system:
You can also target Languages and Locations:
All we have to do is save, run the campaign and we're done :)
And we're done! Please let us know how your setup went and how your Performance MAX campaigns are working for you.