What are Product sets used for?
It often happens that you use a filter (condition) in campaigns, adgroups, feed exports and you still have to „click“ and set it up again, which can be unnecessarily lengthy. With Product sets, you can set everything up conveniently in one place and then use them anywhere.
Plus, you can combine Product sets for more complex filtering. If new items appear in your data source that meet the condition of the created set, they are automatically inserted into campaigns in which the Product sets are applied. You can work with Sets in two ways. You can use them either as conditions with the "AND" operator or with the "OR" operator, giving you a really wide range of possibilities and combinations.
Where is it located?
In the left menu, select Product sets. Then click on "Create new product set" or the + button.
How can you use it?
As an example, we will show how to set a Product set for free delivery (Typical for "AND") and a combination of products with different price levels (Typical for "OR"). First, name the set and create a condition. In this imaginary e-shop I have free delivery for all products over 50 EUR. This is how I set the condition.
You can save your choice straight away: or you can create additional filters. You can also see how many products you have conditionally selected, or there is also a preview at the bottom where you can see the specific products you have selected:
Now we will show how to set up a Product set for combinations of products with different price levels. We have saved the free shipping set and will add another one using +.
First, we select Samsung products that cost more than EUR 50.
Then there are HP products, for more than 100 EUR.
And Apple, for more than 30 EUR:
Then we create another filter, which will consist of a combination of existing filters, thus creating one unique filter:
We have now created sets for individual brands and their price levels. At the same time we want to select only products that have free delivery. We already have Product set for that as well. So now we just need to combine them: