In the Features settings, we set the individual attributes of the ad sets - that is, budget, targeting, placement, optimization and delivery, and finally the ads themselves.


You can create both custom and default settings for each attribute. In order for a campaign to sync, all attributes in the campaign need to be covered for all attributes. Therefore, we recommend that you create a default setting for each attribute.


If you've created both custom and default settings for some ad groups, your own settings always take precedence.




For creating your own Ad set Budget, click on button 'Create Budget'.

The default budget setting then differs only in that you can't select ad sets, but the setting is automatically applied to them all.

As mentioned above, in order not to leave some ad sets without a budget, we recommend setting a default budget.


ATTENTION! If you've set a campaign-level budget in your structure, it's not possible to set your own budget (this is the same as your default budget).



To create your own audience, click on the 'Create audience' button.

A. Retarget

Name the audience. Select 'Retarget if you want to target users who have already interacted with your products.


Then choose what type of users it is (1.). You can also choose your Audience type (2.) If you want to specify the audience in more detail, use the advanced Options (3.).


B. Prospect

First, name the audience. If you want to reach new customers, ie users who do not know you yet, select the 'Prospect' option.


Then specify the audience in more detail - here is the possibility of using existing audiences. Next, select a location.


Whether you're creating a retarget or prospect audience, the last setting is common to both audience types - choose which sets of ads you want to use.


Save the settings with the 'Create audience' button.


As mentioned above, in order not to leave some ad sets without a circle of users, we recommend that you always set a default audience.



Click the 'Create placement' button to create your own placement settings.


Name your custom placement (1.). Then choose whether you want to use automatic placement or manual (2). In the case of an automatic placement, Facebook determines the placement of the ad. For manual placement, choose where you want your ad to appear (3.).


As mentioned above, so that some ad sets do not have placements set, we recommend that you always set default placements.




Click the 'Create optimization' button to create your own optimization and delivery settings.

Name the optimization settings (1.). Then choose the type of optimization and the bid strategy (2.). Finally, select the ad sets to which this setting should apply.


As mentioned above, in order to prevent some ad sets from remaining un-optimized, we always recommend setting a default optimization.


5. ADS

Click the 'Create ad' button to create your own ads.


First, choose an ad variation name (1.). Next, select the Facebook or Instagram page to which the ad will be assigned (2.).


In the next part of the form, we fill in the information that is copied into the advertisement itself. A preview is generated on the right, so you can immediately see what your ad will look like.


If you want to track traffic, you can set URL parameters or enable tracking via Facebook Pixel (3.)




Finally, select the ad sets for which this ad is to be generated (4.) and save with the 'Create ad' button.



As mentioned above, in order not to leave some ad sets unattended, we recommend that you always set a default ad.


If you have all the properties set and you're sure no ad set is missing any settings, you can click 'Generate Preview' to continue previewing the campaign structure.


To inspire you to work with Facebook in the app, we have prepared an instructional video on how to use Facebook in combination with the Image Editor:


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