PMAX campaigns are basically a mix of all campaign types (search, shopping, display, youtube, gmail, discovery) and allow users to advertise specifically on YouTube, Display, Search, Discovery, Gmail and Google maps. Users running this campaign type can advertise on all Google Ads services, resulting in more customers and conversions. It aims to improve campaign performance and works on the principle that Google itself chooses what and where to advertise, based on the input data. 

If you're interested in a more detailed description of what Performance MAX actually is, we recommend reading the article Everything you need to know about Performance Max. 

Learn how to set up PMAX campaign step by step in an interactive environment:

As an additional feature for Performance Max, we have prepared

Performance Max Insights

What the feature does

Thanks to Performance MAX insights, you can see more information about the performance of the PMAX campaign. For example, you can see where the campaign is showing and how it's doing there. So if you see that the campaign is not doing well in Google purchases, you can decide whether to edit the campaign or perhaps make a new one.

You can also see which assets are performing well and which are not. Thanks to this, you can, for example, change the text of the ad, or add images that didn't perform well and see if the performance will improve.

Why it matters

It helps you make data-driven decisions to improve campaign performance.

When to use it

Use it when optimizing existing PMAX campaigns or troubleshooting underperforming elements.

Where to find it

You can find Insights in the PMAX campaign dashboard under the standard conversion metrics.

How it works:

Overview of functionality

You can view metrics like cost, clicks, impressions, conversions, and value. There's also a view for asset performance, including type, status, and grouping.

Available settings

Switch between different metrics or dive into asset performance. Take actions directly from the dashboard. Eventually, you can switch to Asset performance and see the Asset, Type, Status, Performance and Asset Group info and then take Actions directly on them. 

Use Cases

Common scenarios

• Identifying low-performing assets
• Comparing branded vs. non-branded search performance
• Spotting overlaps in keyword targeting

Tips & limitations

Best practices

• Regularly check Insights after significant campaign edits
• Use it as a guide before making structural changes to the campaign

Dotidot also features the most popular third-party scripts, completely revealing the black box and giving control back to you. Analyze the performance of placements, assets, and asset groups. Discover the effectiveness of brand and non-brand search terms, and identify keyword overlaps, here is a short video on how to do it: