What Are Advantage+ Shopping Campaigns?
Advantage+ Shopping campaigns are Meta’s automated ad campaigns designed to help businesses maximize their return on ad spend (ROAS). Using advanced machine learning, these campaigns optimize audience targeting, creative variations, and placements to deliver ads to the most relevant users. Unlike traditional manual ad setups, A+ campaigns require minimal input and continuously adjust in real time to improve performance.
Take a guided tour through the setup process of an Advantage+ Shopping campaign in Dotidot. Click through our interactive window to see step-by-step how to configure your campaign efficiently: