Actionable Analytics is our new feature, which is best introduced in this video:
If you prefer to read, we have also prepared a brief overview of what you can expect in Actionable Analytics and a description of the different options that you can create.
It is possible to create a new report either as a completely empty one, into which we can add sections and widgets as we need. Or we can choose already prepared templates.
A completely blank report has the advantage of allowing us to build the report from scratch according to our ideas.
Using the template is quick and it is of course possible to edit the individual sections and redesign the appearance, but also the interpretation of the numbers.
New template report
After clicking on the "New report from template" option, we get an overview of available templates. Now we can choose a specific template and start using it by clicking "Use template" or preview it by clicking "Preview"
Each report can have different accounts attached to it to represent the results of different companies.
- Google Analytics
- Google Ads
- Meta (Facebook)
- Microsoft Advertising
Lists and sections
Each report can be divided into individual lists and each list can be divided into further sections.
Lists contain sections and widgets are inserted into the sections.
It is used for switching between different pages of the report, where the logical arrangement is up to you. If the whole report is focused on one organization, for example, the first list can be used for an overall overview of the whole organization, while the other lists can contain individual advertising systems separately.
Each list may contain more than one section. In these sections we insert individual widgets (charts and tables). The advantage of such a division is visual resolution. Each section can be collapsed or expanded, but most importantly, individual time spans and filters can be set for each section separately.
One section can show a yearly overview, while the next section shows a monthly view and the following section a more detailed weekly or daily view.
The timing of displaying the reported values can be set to the whole list, to individual sections and to each widget. The time delimitation of the list overrides the nested sections, and setting the display date per section delimits the widgets nested in the section.
The first six widgets use time as a dimension.
Metrics can be added from all available advertising systems and from Google Analytics.
For these four widgets, you can customize the dimensions and use, for example, divisions by Campaign Name or Resource.
The last section is a separate Actionable Analytics widget. This is a tabular view that allows you to track performance according to set metrics and make instant adjustments from them across all connected ad systems.
A line chart that plots data based on selected metrics, of which there can be up to 10.
The X-axis is always a time axis that can be grouped by days, months or years.
If we choose a dimension such as Source, we get several continuous lines displayed over time representing each source separately.
Displays the points in the Y-axis according to the values obtained from the selected metric. The X axis is used to display time and if several dimensions are selected, each selected dimension is separated by color.
The same color, just a lighter shade, is used to display the dimension being compared from the previous period.
Tabular display of the selected metric values. The rows are grouped according to the selected time period.
Adding a dimension gives a new column that allows identification and possible grouping of the displayed values from the metric to a specific dimension.
Timebased Bar Chart
A bar chart that displays the values of the selected metrics on the Y-axis.
The X-axis is primarily the time span in combination with other added dimensions.
Timebased Stacked Bar Chart
A bar chart that stacks the individual dimensions so you can easily graphically display the total cost and the cost of individual campaigns.
A pie chart into which metrics from advertising systems and Google Analytics can be placed to show a percentage of the total.
Suitable for example to distinguish which campaigns have the largest share of the total click-through rate, which bring the most valuable conversions, etc.
A classic bar chart showing the selected metric and dimension. Easily reveal low or high values by grouping data by day, week or month.
The lighter color of the bar represents the data being compared from previous time periods.
This can be:
Previous period (a period is a set time span on a section or on the entire worksheet)
It is used to present significant data according to the set metric and in combination with the selected dimension.
A tabular display that allows the combination of up to 10 metrics in combination with the available dimensions.
- Target ROAS
- Target CPA
- Maximize conversions
- Maximize conversions value
- Change from present value of budget to new value of budget (decrease or increase)
Filter is available at the list, section and widget level. The data that can be filtered is based on setting conditions based on variables in the form of linked metrics and dimensions.
For example, I can create a spreadsheet to filter only campaigns that have a CPC greater than 5 from Google Ads using a simple filter: