What is it?
Thanks to Performance MAX insights, you can see more information about the performance of the PMAX campaign. For example, you can see where the campaign is showing and how it's doing there. So if you see that the campaign is not doing well in Google purchases, you can decide whether to edit the campaign or perhaps make a new one.
You can also see which assets are performing well and which are not. Thanks to this, you can, for example, change the text of the ad, or add images that didn't perform well and see if the performance will improve.
Dotidot also features the most popular third-party scripts, completely revealing the black box and giving control back to you. Analyze the performance of placements, assets, and asset groups. Discover the effectiveness of brand and non-brand search terms, and identify keyword overlaps, here is a short video on how to do it:
In addition to the reports shown in the video, you also have insights on the main PMAX campaign dashboard.
Under your classic conversion value dashboard, you will find Performance Max insights:
On this dashboard, you can switch between Cost:
Clicks:
Impressions:
Conversions:
And Conversions Value:
Eventually, you can switch to Asset performance and see the Asset, Type, Status, Performance and Asset Group info and then take Actions directly on them.