---
title: Data explorer
description: Data explorer
---

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# Data explorer

# What is data explorer?

Data exploration is used to better explore the data source, allowing you to examine the data in one place. Exploring by **dimension** (mostly texts e.g. Brand, Category ) or perhaps a combination of both with descriptive statistics on price, stock or keyword length, allows you to create a meaningful campaign structure. This research would otherwise have to be done in a different, less convenient way (e.g. in MS Excel), which can be difficult to do with large data sets.

# ![](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786497360412.gif) Where is it located?

**1.** Open the products in your data source.

**2.** In the top right corner, select:

# ![Sni\_mek\_obrazovky\_2023-05-12\_v\_17.01.31.png](https://support.dotidot.io/hs-fs/hubfs/Knowledge%20Base%20Import/8786454193308.png?width=103&height=39&name=8786454193308.png)![Sni\_mek\_obrazovky\_2023-05-12\_v\_17.01.56.png](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786500826908.png) How can it be used?

The aforementioned breakdown by a combination of multiple dimensions (e.g. Brand + Category) allows you to view, for example, the price range and the number of products.![Sni\_mek\_obrazovky\_2023-05-12\_v\_17.03.52.png](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786599752348.png)

Dotidot evaluates all numeric **metrics** (numeric values such as price, discount) according to the data source used and suggests them as a quick choice option.  
![Sni\_mek\_obrazovky\_2023-05-12\_v\_17.06.51.png](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786602514460.png)  
However, you can use a lot of metrics, for example, you can find out the average number of characters in a product name with a few clicks, and you can also do that on category + brand level.  
This will allow you to conveniently see where you need to adjust the number of characters if you are fro example restricted.  
![](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786665505564.gif)  
Dimensions and metrics can be combined with each other, making the range of possibilities really large. It is also possible to download the generated data as a CSV file.![Sni\_mek\_obrazovky\_2023-05-12\_v\_17.09.53.png](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786666675740.png)

Of course, there is also a basic filter, which allows you to compare, for example, only selected brands or only products in stock.

![Sni\_mek\_obrazovky\_2023-05-12\_v\_17.10.24.png](https://support.dotidot.io/hubfs/Knowledge%20Base%20Import/8786646066588.png) 

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